Top 5 Beauty Retail Apps on Android in Kenya: Q3 2025 Performance

In the third quarter of 2025, the performance of top beauty retail apps on the Android platform in Kenya showed varied trends. Here's a closer look at the top five applications based on their weekly downloads and active users.

Think Dirty experienced a gradual decline in weekly downloads, starting from around 1.8K and tapering to approximately 775 by the end of September. However, weekly active users increased, peaking at 14.5K, indicating sustained user engagement.

StyleKorean saw a modest fluctuation in weekly downloads, with numbers ranging from 134 to 85. Active users showed a slight increase, reaching a high of 971 mid-quarter before settling at 822.

The MLH APP had sporadic download numbers, peaking at 136 in early August but dropping to single digits by the end of September. The absence of active user data limits further insights.

Nykaa - Beauty Shopping App maintained a steady download rate, peaking at 79 in early September, while active users increased slightly, reaching 570 before a slight dip to 484.

Nice One | نايس ون experienced a significant increase in downloads in September, peaking at 56, while active users also rose to 130 during the same period.

These trends provide a snapshot of the beauty retail app market in Kenya, based on Sensor Tower's data. For more detailed insights, visit Sensor Tower's website.